Measurement and Research Methods in International Marketing
Basic Info
File List (17 Files)
014View_ Assessing Heterogeneity in Customer Satisfaction Studies_ Across Industry Similarities and within Industry Differences, as a PDF.Assessing_Heterogeneity.pdf
017View_ Consumer Complicity Across Emerging Markets, as a PDF.Consumer_Complicity.pdf
007View_ Using Formative Measures in International Marketing Models_ A Cautionary Tale Using Consumer Animosity as an Example, as a PDF.Using_Formative.pdf
015View_ Multigroup Analysis in Partial Least Squares (PLS) Path Modeling_ Alternative Methods and Empirical Results, as a PDF.Multigroup_Analysis.pdf
012View_ Marketing Accountability_ Applying Data Envelopment Analysis to Assess the Impact of Advertising Efficiency on Shareholder Value, as a PDF.Marketing_Accountability_.pdf
008View_ Difference Scores, Analysis Levels, and the (Mis)Interpretation of Cultural Distance, as a PDF.Difference_Scores,.pdf
010View_ A Multicountry Advertising Research Framework_ Lessons Learned from Testing Global Consumer Culture Positioning, as a PDF.A_Multicountry.pdf
009View_ The Role of Response Formats on Extreme Response Style_ A Case of Likert-Type vs. Semantic Differential Scales, as a PDF.The_Role.pdf
011View_ Stochastic Frontier Estimation in International Marketing Research_ Exploring Untapped Opportunities, as a PDF.Stochastic_Frontier.pdf
013View_ The State of Methodological Practice in International Marketing Research, as a PDF.The_State.pdf